Get better results by writing better search listings.
Research indicates that the way search listings are written has a significant impact on their effectiveness. You can achieve higher click-through rates and attract more targeted customers by following these tips:
• Include the keyword in the title and description.
This reassures customers that your site has what they’re interested in.
• Write titles and descriptions that are clear and factual.
Accurately describe what customers will find when they click on your listing.
• Avoid superlatives or exaggerated language.
Research found that users were 50% more likely to click on factual titles and descriptions than listings with “salesy” adjectives like “greatest,” “best,” “largest” or “cheapest.”
• Add relevant information to your listing.
Include things such as pricing, shipping, etc. to set the right expectations with your potential customers.
• State any geographic restrictions up front.
If you offer your products or services only to a restricted area, state this in your listing.
Relevant ads deliver a better user experience which is an important factor in establishing credibility and consumer confidence.
