Don’t write it…Jott it

Posted by Mark Hughes on April 9th, 2007 — Posted in Cool Tools

I just discovered a really cool site called Jott

You call a toll free number from your cell phone, leave yourself a message and it types it and emails it to you. Perfect for creating to do lists.

Even cooler, you import a bunch of friends or colleagues and you can send them all an email at once via your cellphone. You can send text messages, emails and even audio emails. Bet of all its easy to use and free!
(At least until they figure out how to monetize the platform)

Get better results by writing better search listings.

Posted by Mark Hughes on April 2nd, 2007 — Posted in Pay per Click

Research indicates that the way search listings are written has a significant impact on their effectiveness. You can achieve higher click-through rates and attract more targeted customers by following these tips:

Include the keyword in the title and description.
This reassures customers that your site has what they’re interested in.

Write titles and descriptions that are clear and factual.
Accurately describe what customers will find when they click on your listing.

Avoid superlatives or exaggerated language.
Research found that users were 50% more likely to click on factual titles and descriptions than listings with “salesy” adjectives like “greatest,” “best,” “largest” or “cheapest.”

Add relevant information to your listing.
Include things such as pricing, shipping, etc. to set the right expectations with your potential customers.

State any geographic restrictions up front.
If you offer your products or services only to a restricted area, state this in your listing.

Relevant ads deliver a better user experience which is an important factor in establishing credibility and consumer confidence.